CONCEPT
JOURNALISM
CONTENT
MATTERS
Content creation and editorial consulting for
private equity and private real estate
ABOUT US
Concept Journalism is a content creation and strategic editorial consulting firm focused on private equity and private real estate.
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We were founded on the belief that well-written, informative, and thoughtful content is key to effective marketing and branding.
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As more managers compete for greater amounts of capital earmarked for private equity and private equity real estate, how and what you communicate becomes ever more crucial. Are your PPMs, investor newsletters, and annual meetings showing your investors you are best in class? Do your website and marketing materials communicate your strengths and character?
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Sophisticated institutional investors have many managers they can commit large sums of capital to. Managers have many service providers to choose from. Why should they choose you? A strong and proven track record is important. Communicating a clear and differentiated value-creation strategy and demonstrating your thought leadership can set you apart and tip the scales in your favor.
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Concept Journalism has the industry knowledge, networks, and editorial experience to take your story and turn it into compelling, value-added intelligence. By working with you to understand your organization and objectives, we create custom content to inform and reinforce your expertise and strengthen your relationship with your stakeholders.
OUR
SERVICES
CONTENT &
DISTRIBUTION
STRATEGIES
PROPRIETARY
CONTENT
CREATION
INTERVIEWS, RESEARCH & EDITING
CONFERENCE & EVENT PRODUCTION
WHAT WE DO
Content and distribution strategies
Proprietary content
creation
Thought
leadership
ghostwriting
Edit content and marketing materials
WHO WE ARE
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WANCHING LEONG
Wanching has 13 years of experience covering the global private equity and private real estate markets. Before founding Concept Journalism, she was Managing Editor – Books at PEI working with private equity and private equity real estate leaders on more than 20 titles, ranging from due diligence to fundraising, investor relations, mathematics, operating partners and valuation.
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At PEI, she expanded the PEI 50 ranking of the world's largest private equity firms to the PEI 300 and was previously Associate Editor of PEI Manager (now Private Funds Management).
Prior to joining PEI, Wanching was Associate Editor of The Asian Banker Journal in Singapore and Research Manager at Dealogic.
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Wanching has a BA from Smith College and an MA from the School of Oriental and African Studies in London. She is based in New York City.
